The reluctant billionaire who wants his product to fail
He built the app everyone uses. Now he is trying to convince you to close it.
Photograph: tek54
He will not let me name the café, because he comes here to not be found, and being quoted naming it would defeat the purpose.
For a man who made his fortune on engagement metrics, he has become strangely evangelical about disengagement.
The best outcome, he says, is that you forget we exist.